Whosoever said that we shouldn’t judge a book by its cover was a hypocritical son of a bitch. Humans are programmed to desire, rarely to appreciate. We may not like this side of ourselves, but pretending to be immune to it altogether is silly. In all likelihood these pretensions to the moral high ground may even lessen your enjoyment of things, as you force yourself to do things you don’t particularly enjoy just to prove a point. Truth be told, the performance of an experience is almost as important as the content thereof.
To easily illustrate what I mean, I shall say that I recently had a wonderful meal at a Moroccan restaurant. Yet not content with this, I decided to top it all off with a dessert. Last time that I’d been there someone had talked me into trying the yogurt, and I must say that it was a delicious experience.
This time around though they lived up to the Moroccan lifestyle far too much, as empires rose and fell faster than the time it took for me to get my dessert. Eventually I decided that my sweet tooth wasn’t worth the wait; hence I stood up and went to the cashier to pay, rather than wait a second more. On the way there, you had to pass through the kitchen and I saw one of the cooks spooning out a yogurt from a shop container into a bowl.
When my waiter saw me attempting to leave he tried to get me to stay, and I did, but by then the spell was broken. I saw the farce for what it was, far from the homemade traditional yogurt I thought it was, it was simply a store bought one in a fancy presentation and with nuts and berries to further disguise it. This realization should not have altered my enjoyment of the final product in any shape or form. I had, after all, been more than satisfied with ordering it on other days. Yet it suddenly didn’t taste as well as it once did, because it left behind the bitter taste of lies.